IDAHO FALLS & CATHAM & MINT HILL, North Carolina- For years, sustainability was a concept that struggled to find its place in the toy industry. However, the landscape is changing, thanks to the pioneering efforts of companies like IMC Toys and Brand Art. These forward-thinking manufacturers are leading the way in sustainable innovation by integrating BioLogiQ’s plant-based XD BioBlends into their products. Their actions demonstrate that high-quality toys and collectibles can also be environmentally conscious, inspiring the industry toward a future of sustainable play and responsible production.
IMC Toys, renowned for its Cry Babies and associated accessories, is integrating up to 20% BioLogiQ XD 26240 and XD 25250 BioBlends into Cry Baby Little Changers. This transition marks a substantial commitment to renewable materials in a beloved children’s toy brand, setting an example for responsible material sourcing in the industry.
“At IMC Toys, innovation goes beyond technology. We strive to lead the market by developing products that embrace sustainable materials and forward-thinking design. Our collaboration with BioLogiQ has opened new horizons in product design and material innovation, bringing us one step closer to a more sustainable world,” said Joan Puig, Innovation & Development Director at IMC Toys.
Brand Art is known for its high-quality helmet replicas in full, mini, and micro-sizes. Beginning in March, it will begin incorporating 50% BioBlend XD 26242 into its collectible and toy lines. Additionally, Brand Art has invested in 100 reGen sustainable shipping pallets—constructed with 20% BioLogiQ plant-based materials and 80% post-consumer recycled plastic—further extending its commitment to reducing its environmental impact through product design and logistics.
“Redesigning toys and collectibles with renewable materials is an essential step toward a more circular and responsible future,” said Ken Kramer, President and CTO at BioLogiQ. “We’re proud to collaborate with companies like IMC and Brand Art to create products that align with consumer expectations and global sustainability goals.”
The companies’ efforts set a prime and well-timed example, showcasing how innovation and environmental stewardship can answer the growing demand for sustainable products. A 2023 joint study from McKinsey and NielsenIQ found that goods with ESG (environmental, social, and governance)-related claims averaged 28 percent cumulative growth over the past five years versus just 20 percent for products that made no such claims.
Toys and collectibles are a great example of how products can be redesigned for circularity because they often involve multiple materials, short lifespans, and high consumer turnover—making sustainability improvements highly impactful. Many traditional toys and collectibles are made with virgin plastics derived from fossil fuels and cannot be recycled. As such, incorporating plant-based materials like BioLogiQ’s carbon-neutral biopolymers is a sustainable solution, creating a pathway toward emissions reduction, non-toxic and safe materials, and circularity in plastics. Companies also gain a marketing advantage, as a percentage of biobased content creates a measurable ESG claim that can be directly associated with a product.
The exemplified success of IMC and Brand Art paves the way for continued industry-wide progress, demonstrating that small material shifts can lead to substantial benefits. By incorporating BioLogiQ’s plant-based materials into products, these companies prove that environmental responsibility and market success can go hand in hand.
For more information on IMC and Brand Art and to support their initiatives, visit their websites at:
IMC Toys: https://www.imctoys.com/en-us
Brand Art: https://www.brandartusa.com/
For more information about BioLogiQ’s sustainable material solutions, visit www.biologiq.com.